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Health and the City Trademark Dispute with HBO
 So, in case you haven't heard, I am in the midst of a trademark dispute with HBO over my company's name, Health and the City. I have been written up in the Wall Street Journal, on the WSJ law blog, and had an interview today on NPR. Pretty exciting stuff. However, what's not exciting is how this all started. A year ago I applied for a trademark. Over the summer I found out through postcards from the USPTO that HBO was delaying the process by extending the time to oppose my application. I was contacted by their lawyers and was asked to withdraw my application or to change my name to Health In the City. This would cost me thousands of dollars, so I declined. HBO has until November 18th to oppose my trademark. If they do, I will have to go through litigation and the final decision will be up to a judge. Anybody can clearly see that my company has nothing to do with Carrie Bradshaw screwing up her relationships or Samantha sleeping with half of the city. This is clearly a case of a small business owner getting bullied around on the playground of Corporate America. HBO is sending out a sign to their demographic that they don't want to see a young woman get ahead. They would rather give her a hard time, because they can. With their new movie coming out I think this is truly a poor decision on their part. I currently have the support of many members of a large women's networking organization called Ladies Who Launch. People, do you know what can happen when you put a large number of powerful women behind a movement? Let's see......... Labels: HBO, jennifer cassetta, NPR, Sex and the City, trademark, Wall Street Journal
Special Pre-Holiday 4 Week Fitness Makeover!
 Beat the Odds! Most people pack on 5 to 10 pounds during the holiday season. Start before the madness begins and get fit pre-holidays! Reinvent yourself in 4 weeks through the Health and the City Makeover! It includes: • 4 KiBo Workouts: complete with cardio kickboxing, muscle toning, stretching, breathing and meditation training • Stress Relieving Techniques • Goal Setting Workshops • Weekly Nutritional Challenges • Group Sharing and Accountability • Education about Nutrition and Food Choices • Personalized Health and Fitness Plan (designed during the program) When: 4 Consecutive Saturdays November 3, 10, 17 and 24 11am to 12:30 Where: World Martial Arts Center, 69 W. 14th Street, (corner of 6th Avenue) Wear: Comfortable workout gear Click on classes for more info. Space is limited so you must register in advance. Labels: group fitness, gyms nyc, kickboxing, lose weight exercise, personal trainer
Fall in the Big Apple
 Life in the city or outside of it tends to cater to a lifestyle on the go. Power bars and snack packs can be taken anywhere and eaten on the run. But how nourishing are they really? If you take the time to read the ingredients you will find them packed with high fructose corn syrup and all kinds of preservatives to keep them on the shelf. Apples happen to be nature's idea of a snack on the go and a much better choice than these other fake foods. Apples are high in Vitamin C to fight off colds and also have tons of fiber to keep the motor running smoothly. They have also been shown to lower cholesterol. They fit easily into your bag and you can eat them on the train, street or in your office. Right now farmer's markets are overflowing with all different varieties of fresh apples. Eat them alone, with natural peanutbutter for a more balanced snack, in salads, or baked for dessert. Enjoy the fall in the Big Apple! Labels: healthy snacks, lose weight exercise, lose weight fast, lose weight tips
Easy Apple Crisp Recipe
EASY APPLE CRISP 3 cooking apples 1/4 cup maple syrup 1 cup whole wheat flour 1/2 cup rolled oats 1/3 cup butter 1/2 tsp cinnamon 1/4 cup raisins (optional) 1/4 cup dried cranberries (optional) 1/4 cup of crushed walnuts (optional) Serves 4 Preheat the oven to 350 degrees. Peel, core and slice 3 cooking apples. Put them in an ovenproof dish and sprinkle over 2 tbsp of maple syrup. Use a food processor to whiz together 1 ½ cups whole wheat flour and 1/3 cup butter until they resemble fine breadcrumbs. Stir in 1/2 cup of oats (or more depending on how you like it), 1/4 cup of maple syrup and ½ tsp ground cinnamon. Sprinkle this mixture over the apples and bake until the top is browned and the apples are bubbling. Healthful Hint: Adding healthy nuts to a dish lowers the glycemic load of any meal. Labels: healthy meals, healthy recipes, menu planning, quick recipes, weight loss
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